(n) Days of Disruption

I have been fortunate to hang in some special environments for fostering and enabling innovation and the entrepreneurial process. This site is all about capturing thoughts, experiences, connections, impressions, epiphanies and/or learnings along the way.

The 3 Secrets of Highly Successful Graduates

It is very common for students and new grads that lack relevant work experience to have a lot of anxiety and concern over finding that first position in their field. Reid Hoffman offers some “must view” advice on how to get your career going and managing it over the years. He offers some invaluable info on how to think about and approach things that can help accelerate your career development.

The 3 Secrets of Highly Successful Graduates from Reid Hoffman
We usually celebrate newly launched initiatives aimed at spurring innovation and entrepreneurship. There’s nothing wrong with that. They’re novel, full of aspiration, excitement and energy at the beginning, and newsworthy. More often than not though, many of these unproven initiatives turn out to be short-lived.
I’m a huge fan of celebrating successful and sustainable. One-and-dones are easy. Building something that spans the test of time is HARD.
With that in mind, hats off to Bobbie Carlton. She’s the founder of Mass Innovation Nights (MIN), a monthly grass roots pitch and product exhibition to highlight startups and new businesses across the state of Massachusetts. Last night was the 50th MIN gathering and they’ve hosted over 500 products since their launch in 2009.
It was also nice to see the Boston Globe take not only time to recognize this (article), but to also host last night’s event.
Bobbie has truly built a sustainable and impactful innovation initiative that spans both the tech and non-tech world. Kudos to her and the team!

We usually celebrate newly launched initiatives aimed at spurring innovation and entrepreneurship. There’s nothing wrong with that. They’re novel, full of aspiration, excitement and energy at the beginning, and newsworthy. More often than not though, many of these unproven initiatives turn out to be short-lived.

I’m a huge fan of celebrating successful and sustainable. One-and-dones are easy. Building something that spans the test of time is HARD.

With that in mind, hats off to Bobbie Carlton. She’s the founder of Mass Innovation Nights (MIN), a monthly grass roots pitch and product exhibition to highlight startups and new businesses across the state of Massachusetts. Last night was the 50th MIN gathering and they’ve hosted over 500 products since their launch in 2009.

It was also nice to see the Boston Globe take not only time to recognize this (article), but to also host last night’s event.

Bobbie has truly built a sustainable and impactful innovation initiative that spans both the tech and non-tech world. Kudos to her and the team!

It was an exciting day as Ann Arbor hit Boston for the University of Michigan Center for Entrepreneurship Startup Trek. This is a two day visit to the city for 10 student startup teams to meet with mentors and entrepreneurs and get a better sense of Boston as an entrepreneurial hub.
The event  has been a long time coming and represents the first organized visit to Boston.  The University regularly takes students to both Silicon Valley and Chicago (plus now New York), so it was terrific opportunity to better expose students (many of which were involved in healthcare/life sciences initiatives) to what Boston has to offer. 
Alumni and others from across the community were involved in the pitch sessions, expert office hours, panels, tours and receptions. A big thanks to the Cambridge Innovation Center, TechStars, Kiva Systems and Aveo for hosting the teams, and to many of the local alumni who helped to cover costs for the students.
These types of treks can be invaluable for students, getting them outside the classroom and their campus and into new environments for additional perspective and the chance to broaden their networks. For entrepreneurial hubs, they can provide the opportunity to impart a regional impression at a time when entrepreneurs may be considering what the best location is to further build their business.
San Francisco and Silicon Valley has always been the most popular destination for student entrepreneurial treks. Reflecting locally, Boston has some great universities and one focus should be on providing compelling reasons to retain as many of those students as possible. That being said, there are some outstanding schools that are removed from entrepreneurial hubs. Their students are selecting their entrepreneurial destination upon graduation (or earlier). In terms of attracting young additional talent from outside the area, there is no reason that Boston (or any hub that views itself in the game for top talent) can’t compete for them. Hosting groups like this and putting your best foot forward to embrace them at a time when the future may be in flux, is one way to start going about that.

It was an exciting day as Ann Arbor hit Boston for the University of Michigan Center for Entrepreneurship Startup Trek. This is a two day visit to the city for 10 student startup teams to meet with mentors and entrepreneurs and get a better sense of Boston as an entrepreneurial hub.

The event  has been a long time coming and represents the first organized visit to Boston.  The University regularly takes students to both Silicon Valley and Chicago (plus now New York), so it was terrific opportunity to better expose students (many of which were involved in healthcare/life sciences initiatives) to what Boston has to offer. 

Alumni and others from across the community were involved in the pitch sessions, expert office hours, panels, tours and receptions. A big thanks to the Cambridge Innovation Center, TechStars, Kiva Systems and Aveo for hosting the teams, and to many of the local alumni who helped to cover costs for the students.

These types of treks can be invaluable for students, getting them outside the classroom and their campus and into new environments for additional perspective and the chance to broaden their networks. For entrepreneurial hubs, they can provide the opportunity to impart a regional impression at a time when entrepreneurs may be considering what the best location is to further build their business.

San Francisco and Silicon Valley has always been the most popular destination for student entrepreneurial treks. Reflecting locally, Boston has some great universities and one focus should be on providing compelling reasons to retain as many of those students as possible. That being said, there are some outstanding schools that are removed from entrepreneurial hubs. Their students are selecting their entrepreneurial destination upon graduation (or earlier). In terms of attracting young additional talent from outside the area, there is no reason that Boston (or any hub that views itself in the game for top talent) can’t compete for them. Hosting groups like this and putting your best foot forward to embrace them at a time when the future may be in flux, is one way to start going about that.

I had the opportunity to visit the Center for Student Innovation, a beautiful building on the campus of Rochester Institute of Technology (RIT).
The Center is designed as a “mixing bowl” where students, faculty, mentors, and partners can come together to vet new ideas, get mentorship, access shared work space and participate in a variety of events. It will be undergoing a major indoor renovation this summer to make it an even better space for these purposes.
It is yet another example of how universities are transforming their facilities and services to better cater to and foster entrepreneurial initiatives on their campuses.

I had the opportunity to visit the Center for Student Innovation, a beautiful building on the campus of Rochester Institute of Technology (RIT).

The Center is designed as a “mixing bowl” where students, faculty, mentors, and partners can come together to vet new ideas, get mentorship, access shared work space and participate in a variety of events. It will be undergoing a major indoor renovation this summer to make it an even better space for these purposes.

It is yet another example of how universities are transforming their facilities and services to better cater to and foster entrepreneurial initiatives on their campuses.

My wife Jennie and I trekked over to the Everett Mills (interesting history) in Lawrence, MA yesterday for the Merrimack Valley Sandbox’s 2013 Catalyst Showcase.
The Merrimack Valley Sandbox is an initiative aimed at boosting the economic and social well-being of greater Lowell and Lawrence by advancing entrepreneurship and innovation. Funded by the Deshpande Foundation, it has come a long way since I met with the original director when they were just getting things off the ground in January 2011.
The Catalyst program itself helps to build the capacity of colleges, high schools and community youth programs to offer experiential entrepreneurship education. It provides connections, support and seed grants to students to try out their entrepreneurial ideas. There were about 100 students involved in yesterday’s Showcase to highlight and discuss the projects they have been working on. It was impressive to see the students in action, hear of all their progress and experience their passion.
It’s yet another example of grass root initiatives happening in many places to inspire and nurture entrepreneurship and innovative thinking across America (and the world). We may not see the ultimate results for years, but it’s inspirational to see the progress being made and the impact it is having on shaping our next generation of adults.

My wife Jennie and I trekked over to the Everett Mills (interesting history) in Lawrence, MA yesterday for the Merrimack Valley Sandbox’s 2013 Catalyst Showcase.

The Merrimack Valley Sandbox is an initiative aimed at boosting the economic and social well-being of greater Lowell and Lawrence by advancing entrepreneurship and innovation. Funded by the Deshpande Foundation, it has come a long way since I met with the original director when they were just getting things off the ground in January 2011.

The Catalyst program itself helps to build the capacity of colleges, high schools and community youth programs to offer experiential entrepreneurship education. It provides connections, support and seed grants to students to try out their entrepreneurial ideas. There were about 100 students involved in yesterday’s Showcase to highlight and discuss the projects they have been working on. It was impressive to see the students in action, hear of all their progress and experience their passion.

It’s yet another example of grass root initiatives happening in many places to inspire and nurture entrepreneurship and innovative thinking across America (and the world). We may not see the ultimate results for years, but it’s inspirational to see the progress being made and the impact it is having on shaping our next generation of adults.

Vinit Nijhawan, entrepreneur & academic, invited me to serve as one of the judges for the “Starting New Ventures” class that he teaches at Boston University. Each team had 10 minutes to go through the business plan they had developed over the course of the term.
I thought all the teams did a terrific job presenting their work as well as handling many of the questions well. They had obviously put a lot of thought into evaluating importants aspects of the opportunity.
It did remind me though of the proverbial “All plans are great until the first shot is fired.” While initial planning and theory is useful and a terrific way to initially vet and bring focus to an idea, nothing beats the reality of actually trying to implement and execute a plan in the real world. It never goes as easy as you thought. The ability to focus, build, sell, grow while knowing when to persevere or tack are all highly valuable skills to possess.
In terms of real learning, “doing” is a great complement to “planning.” It sounded like a couple of these teams will have the opportunity to experience this as they pursue their ideas after the term ends.

Vinit Nijhawan, entrepreneur & academic, invited me to serve as one of the judges for the “Starting New Ventures” class that he teaches at Boston University. Each team had 10 minutes to go through the business plan they had developed over the course of the term.

I thought all the teams did a terrific job presenting their work as well as handling many of the questions well. They had obviously put a lot of thought into evaluating importants aspects of the opportunity.

It did remind me though of the proverbial “All plans are great until the first shot is fired.” While initial planning and theory is useful and a terrific way to initially vet and bring focus to an idea, nothing beats the reality of actually trying to implement and execute a plan in the real world. It never goes as easy as you thought. The ability to focus, build, sell, grow while knowing when to persevere or tack are all highly valuable skills to possess.

In terms of real learning, “doing” is a great complement to “planning.” It sounded like a couple of these teams will have the opportunity to experience this as they pursue their ideas after the term ends.

10 Recommendations for Better Website Recruiting

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In a world competing for the best talent world, a startup’s own website should be viewed as a critical communication component for attracting, wooing and securing potential employees. As a means of standing out and building excitement and interest in your company, it is particularly important when trying to compete against more established companies for candidates. 

Don’t get me wrong, there are many variables in the mix that contribute to effective recruiting programs at startups. It’s a complex process/system and the best site in the world won’t fully compensate for poor sourcing, weak follow-up or just not having a compelling story.

That being said, a well-defined online presence tailored around recruiting can go a long way in attracting more candidate flow (direct and word-of-mouth) and generating interest in wanting to leave what they’re doing to join your company. It’s a great platform for selling your company & team, core values and culture, the benefits & perks that your offer, and why someone should be excited about selecting your company over other options. It also sends the message that hiring great people is a priority, you value the individual and that the company is investing in all aspects of the recruiting process to do so.

Many Jobs/Careers pages list little more than their current job openings. It’s a missed communication opportunity to play to a startup’s strength around offering the chance to work with amazing teams on exciting projects and technologies in an incredibly dynamic and rewarding environment.

Fortunately, there are some great examples of companies that are showing the way in this area. Here are some of my favorite Jobs/Career pages that I’ve encountered to date:

Bump Technologies - kicks off with a video tailored around working at Bump that provides a great sense of the team, followed up by a clear view of their benefits (including some pretty cool ones), their story and a visual sense of the workplace.

HubSpot - leads with their vision and offers one of the best custom videos on working there along with tailored individual recruiting pages for specific functional teams. 

Hudl - this Lincoln, Nebraska based company shows that you don’t need to be a well-funded venture-backed startup to do this right. Very well designed down to even having a name of a person to contact (no generic jobs email that lacks a personal touch).

Inkling - starts off with employee stories to give you a sense of the team and workplace, plus all the great benefits that they offer.

Okta - no doubt about their big vision (right up front) followed by their core values, full visual on all of the team members, benefits and why they’re poised for success as an organization.

SoundCloud - no doubt about their core emphasis on “working harder”, how they work including audio messages from employees in different functional areas, the global nature of the company and what to expect in their hiring process.

Square - in addition to a custom video on working at Square, they have separate recruiting pages and videos for different functional areas at the company along with a clear sense of their story, mission, benefits, and office environment.

Wayfair - highlights a third-party endorsement as one of the best places to work, a separate focus on campus recruiting with specific video for attracting students, and accompanying info on why work there, company intro video and core values.

Wooga - beautifully designed layout with a fun video emphasizing the international nature of the company, 10 reasons, info on life in Berlin, pictorial office tour, and a separate call out for students/internships. 

I’m sure there are dozens of other great examples. Send them my way if you know of one.

If your company is not in this category yet and hiring great talent is a priority, beyond the above examples here are some of the 10 quick takeaways to consider for your site:

1. Tell your story in a compelling way and how you’re changing the world

2. Articulate where candidates can have impact, make a difference and be part of something big

3. Provide a good sense of the culture, office environment and who they’ll be working with

4. Sell your benefits & perks

5. Cater messaging to specific functional areas or types of recruits (e.g., students) you’re pursuing

6. State why your company is well positioned for success

7. Lay out your Careers/Jobs landing page with a compelling design and framework

8. Use visuals to communicate, particularly videos and photos

9. Have fun and be transparent

10. And, of course, still list your job openings and how candidates can apply

As a startup, there is too much at stake to sell yourself short in your online recruiting efforts. You need to standout and deploy as many advantages as you can in competing for the best talent. Don’t miss the opportunity to communicate your culture and environment in an authentic way so that potential employees can get excited, interested and more comfortable with what you have to offer. 

Other ideas and suggestions? Please pass them on. Thanks!

The HubSpot Culture Code

HubSpot has developed a very impressive list of shared beliefs, values and practices over the years that they operate the company by. Based on HubSpot’s growth and success to date both has a business and an organization, it has worked very well for them. Here are their tenants:

  1. We are maniacal about our metrics as our mission.
  2. We obsess over customers, not competitors.
  3. We are radically and uncomfortably transparent.
  4. We give ourselves the autonomy to be awesome.
  5. We are unreasonably selective about our peers.
  6. We invest in individual mastery and market value.
  7. We defy conventional “wisdom” as it’s often unwise.
  8. We speak the truth and face the facts.
  9. We believe in work+life, not work vs. life.
  10. We are a perpetual work in progress.

If you’re a young company looking to set a culture and tone for an empowered and transparent organization, there are plenty of terrific ideas here to learn from.

 

Talent Retention & Spurring Economic Growth in Boston

Matt Lauzon, founder and former CEO of Gemvara, has been invited to speak with the Councilors of both the City of Cambridge and the City of Boston about what can be done regarding talent retention and economic growth in the area. His call to the greater Boston entrepreneurial community for ideas has elicited a fascinating thread of comments and ideas. They can all be viewed here.

It’s an important topic as the region looks to continue to take it’s game to another level. Here are some of my thoughts that were shared:

1. Unite Under One Shared Strategy & Game Plan

The stakes seem to go up every day regarding what regions are doing around the world to make themselves more attractive & vibrant entrepreneurial hubs. Beyond Silicon Valley, on this front we’re competing against NY, Canada and a host of other places, some of which are centrally run and very well organized and funded. 

Moving beyond parochial views/approaches and encouraging collaboration across cities and the State to unite under a shared vision and game plan would be a good thing. This is probably already happening, but if not, would suggest getting the Commonwealth involved with the local governments and other relevant organizations to co-develop a framework for advancing/nurturing the innovation economy across the state. Perhaps even coupling that with a “Council on Technology and Innovation” involving business and other leaders that have shown their passion and commitment to the community on a repeated basis makes sense (don’t turn it into a beauty contest involving names that can’t commit to getting their hands dirty with action).

I actually think there is a simple fast follower recipe here in terms of an effective game plan. Take a look at the comprehensive Bloomberg/NYC playbook that has been implemented by some very smart people over the last four years. Learn what has been effective, lift what makes sense for Boston/MA, incorporate initiatives that leverage our specific assets (like students), and go-to-market together and united.

2. Own Talent

Students come from around the world to universities across the region. Many will want to want to return home or elsewhere upon graduation. That said, we should take advantage of their time here and our incumbency status to do whatever we can to provide them with incredibly compelling reasons to stick around. Students are a renewable resource and we should absolutely own the opportunity to harness this unfair advantage to get more than our fair share of graduates. Here are some thoughts on ways to do this:

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Owning Your Recruiting

Dan Portillo of Greylock has put together a great presentation titled “Owning Your Recruiting.” It is intended to help teach startup founders and hiring managers how to proactively build recruiting engines at their company. With too many startups just relying on the passive posting of job descriptions and/or outsourcing the entire function to external recruiters (and wondering why they’re not effectively competing for talent), it offers some terrific advice on developing an in-house culture and expertise around sustainable talent acquisition. Well worth the look.

Owning Your Recruiting from Daniel Portillo
The Lucent Technologies Merrimack Valley Works plant in North Andover, Massachusetts is a massive facility that sits on the north edge of town. Sitting on over 100 acres, the main building has 1.5 million square feet of space and there are 6,000 parking spaces surrounding it. 
Shortly after we moved town in the late 1990’s, Lucent began a series of downsizings that ultimately led to just a few hundred employees remaining. As you can imagine, the place became a ghost town.
Several years ago the property was purchased by a third-party developer with the goal of attracting high-tech/high-end industrial tenants. Locally, this is not unlike what is also happening at the nearby mills in Lawrence or well underway in the Boston Seaport Innovation District. In fact, regions around the world are rearchitecting existing large-scale industrial buildings and facilities to make them more conducive to the new world reality of small-to-medium sized businesses.
I made my first ever visit to the Lucent building (now rebranded as Osgood Landing) for a business matter of my own. It was great to see the front parking spaces full and organizations occupying the space. Don’t get me wrong, there’s still a long way to go to fill the facility. It was promising though to see some energy and progress being made. For the sake/benefit of North Andover and the surrounding Merrimack Valley region I hope the trend continues.

The Lucent Technologies Merrimack Valley Works plant in North Andover, Massachusetts is a massive facility that sits on the north edge of town. Sitting on over 100 acres, the main building has 1.5 million square feet of space and there are 6,000 parking spaces surrounding it. 

Shortly after we moved town in the late 1990’s, Lucent began a series of downsizings that ultimately led to just a few hundred employees remaining. As you can imagine, the place became a ghost town.

Several years ago the property was purchased by a third-party developer with the goal of attracting high-tech/high-end industrial tenants. Locally, this is not unlike what is also happening at the nearby mills in Lawrence or well underway in the Boston Seaport Innovation District. In fact, regions around the world are rearchitecting existing large-scale industrial buildings and facilities to make them more conducive to the new world reality of small-to-medium sized businesses.

I made my first ever visit to the Lucent building (now rebranded as Osgood Landing) for a business matter of my own. It was great to see the front parking spaces full and organizations occupying the space. Don’t get me wrong, there’s still a long way to go to fill the facility. It was promising though to see some energy and progress being made. For the sake/benefit of North Andover and the surrounding Merrimack Valley region I hope the trend continues.

7 New VC Initiatives Worth Watching

It is not a totally uncommon view that venture capital firms are slow to innovate their value proposition and/or do not thinking creatively enough around new ways to generate quality deal flow. That may be the case for some, but hardly for all. It’s tough to sit pat on current ways of doing business and compete on just capital, especially for the best companies. Plus, with more transparency in the industry through things like AngelList and viral/social ways of amplifying word-of-mouth, reputation alone no longer suffices unless it is backed and substantiated by real and impactful activities. 

Some firms have competed for years along these dimensions, launching initiatives aimed at delivering more value to their portfolio companies or developing proprietary programs to engage with entrepreneurs and the community in creative ways. Perhaps as a result of the more recent investment by firms like Andreessen Horowitz in rethinking the whole VC-startup service model, the pace and extent of these efforts have stepped up considerably over the last year.

As 2012 wraps up, here are seven new initiatives from the last three months alone that are interesting to note and/or worth watching:

  • Common Application (First Round Capital) – a single, one stop application form for students to apply for internships and permanent positions at 170 First Round portfolio companies. If you’re a company that has the ability to sort through the volume of candidates that this will generate, you’re going to love seeing the additional flow.
  • Cyber Monday Deals (First Round Capital) – an aggregation of all the Cyber Monday deals being offered by the 25 eCommerce companies in First Round’s portfolio. What a great way to use your brand to bring attention to these offerings, build further buzz around them across the community and actually help drive sales/revenue at the companies.
  • Dorm Room Fund (First Round Capital) – piloted in Philadelphia, First Round has allocated $500K to be invested in current students or recent grads from Philadelphia-based universities. The additional twist is that it will be a student-run fund, where actual students make the investment decisions. This will be fun to watch develop, particularly around its ability to surface and fund cool new companies.
  • GreylockU  (Greylock) – similar to First Round’s initiative, a portal for students to send their resume for consideration at 50 Greylock portfolio companies. Again, if you’re a company that can process the additional volume this could be an important additional channel for more candidates.
  • Hack/reduce (Atlas Venture) – a “big data” initiative aimed at establishing a nexus in Boston for bringing together experienced technologists from the private sector with young technical talent coming out of local universities to explore and pursue new data-related technologies. Residents receive free space and access to data tools, storage and sets. Setup as a nonprofit (it has raised $1 million to date to fund its operations), hack/reduce will not take equity in companies that emerge from it.
  • Rough Draft Ventures (General Catalyst) – like First Round’s Dorm Room Fund, this student-led fund is backed with capital from General Catalyst to invest in student initiatives/startups in the Greater Boston area. They’re looking to make 10-20 investments per year, ranging from a few hundred dollars to up to $20K.
  • University Hacker Olympics (General Catalyst) – involving 25 of the top engineering schools in the U.S., the five highest scoring students at each university are invited to participate in an all-expenses-paid, three-day “finals” event in San Francisco. It’s an exceptionally smart move to cast a wide net and get exposure into some of the top technical talent in the country.

First, hats off to First Round Capital for being the driver behind so many of these initiatives (with General Catalyst right behind). It is also interesting to note that many of them are university-focused as firms step up their efforts to get closer to what is happening on campuses from both an entrepreneurial and talent perspective.

I suspect we’ll see more novel programs launched in 2013 as the leaders continue to innovate, the bar around value-add continues to rise in the competition for the best deals, and other firms look to match or establish unique differentiation themselves.